Token Launch Operations
A token launch is an operations problem as much as a design problem. Ventari plans and coordinates the weeks, days and hours around your TGE: minting, distribution, Day 1 claim, wallet strategy and every third party that has to show up on time.
Who this is for
Teams within months of TGE that need a proven execution model, and teams whose launch involves multiple coordinated parties: foundation administrators, token management platforms, market makers, exchanges, custodians and technical teams.
What we solve
- Launch plans that exist in people's heads instead of a runbook
- Day 1 claims that fail under load or reward the wrong wallets
- Multisig and wallet configurations decided at the last minute
- Vendor gaps discovered during launch week
- No single owner for the moment-by-moment launch sequence
Scope and deliverables
- Token launch operations plan built on Ventari launch playbooks and pre-TGE checklists
- Day 1 execution strategy: initial minting, token distribution, claim process, multisig wallet strategy, foundation collaboration and platform integrations
- Day 1 technical distribution strategy: flow chart and strategy document covering multisig, third-party tools, direct delivery and custodial approaches
- Resource planning across developers, token management platforms, valuation, custody, claim solutions, launchpads, foundation administrators, market makers and exchanges
- Introductions to partner agencies for complete coverage before launch: marketing, tech platforms, token ops vendors, audit firms
- Day 1 claim readiness checklists, built with the tokenomics workstream
- The token launch coordination runbook: a play-by-play tracker for the weeks, days and hours before launch, plus the day-of execution plan
How we work
Launch operations is the core of Token Launch Orchestration (2 to 4 months) and the Rapid Launch Sprint (1 to 2 weeks) for teams bringing tokens to market immediately, including onchain architecture review and pre-launch hygiene audit. Signing, deployment and decision-making stay with your team throughout: Ventari advises, plans and coordinates. Clients remain responsible for the legal and regulatory classification of their token; Ventari works alongside your counsel.
This service is part of Ventari's token launch advisory practice.
FAQs
Do you execute the launch yourselves?
Ventari advises and coordinates. Signing, deployment and decision-making stay with your team; we make sure every step is planned, sequenced and rehearsed.
Can you help if we launch in two weeks?
Yes. The Rapid Launch Sprint compresses hygiene audit, launchpad assessment, checklist review and market maker and exchange advisory into 1 to 2 weeks.
What does the runbook cover?
Every coordinated party and action from launch-minus-weeks to launch-plus-hours: mint, distribution, claim opening, market maker activation, exchange go-live and listing integrations.
Related research
Related services
- Tokenomics Advisory: Tokenomics advisory for Web3 teams: supply and distribution modeling, emissions schedules, Day 1 sell pressure analysis and a launch-ready token primer.
- Market Maker Advisory: Market maker advisory for token issuers: MM selection, warm introductions, assistance with negotiation and post-launch KPI monitoring against contract.
Weeks from launch? Get the runbook.
Book a consultationVentari provides strategic and operational advisory services to token issuers. Ventari is not a law firm, broker-dealer, placement agent or registered investment adviser. Nothing on this website constitutes legal, tax, accounting or investment advice, or an offer or solicitation to buy or sell any security or digital asset. All execution and decision-making remain with the client, and clients are responsible for the legal and regulatory treatment of their tokens. Ventari works alongside client counsel.