Market Maker Advisory
Market maker terms are among the most consequential agreements a token project signs. Ventari advises through the end-to-end process: strategy, introductions, proposal assessment, negotiation support and post-launch performance monitoring against what was promised.
Who this is for
Teams selecting their first market makers, teams comparing competing proposals they are not equipped to evaluate, and post-launch teams that suspect their MM is not meeting its commitments.
What we solve
- Loan terms, option and retainer structures that are not competitive
- No basis for comparing proposals across candidates
- Liquidity commitments with no KPI framework to enforce them
- Launch-day coordination gaps between MM, exchanges and the token ops plan
- No visibility into post-launch MM performance
Scope and deliverables
- Tailored market maker strategy based on project goals, targets and the go-to-market plan, covering CEX and DEX
- Warm introductions to Ventari's network of market makers
- Proposal review with assessment, recommendations and negotiation support for improving terms
- Day 1 liquidity strategy, developed with the token design workstream against exchange requirements and claim design
- Launch execution support leading up to and during the launch event
- The MM and exchange tracker: a day-to-day operational tracker for every conversation
- Post-launch: monitoring tool setup and training, weekly performance briefs and renewal contract review
How we work
MM advisory runs inside Token Launch Orchestration and continues into Post-Launch Management, where KPI adherence, volume and liquidity get reported weekly.
This service is part of Ventari's token launch advisory practice.
FAQs
Which market makers do you work with?
Ventari maintains relationships across the major CEX and DEX market makers and matches candidates to your project profile. Introductions are warm and the evaluation stays independent.
Can you review an existing MM contract?
Yes, both pre-signature proposals and renewal terms on live engagements.
How do you monitor performance after launch?
We help configure monitoring tools, train your team on them and deliver a weekly brief covering KPI adherence, volume and liquidity against the contract.
Related research
Related services
- Exchange Listing Strategy: Exchange listing strategy for token issuers: venue targeting across CEX tiers and DEX, application support, negotiation support and listing integrations.
- Post-Launch Token Management: Post-launch token management: token health monitoring, market maker performance briefs, liquidation strategy and exchange advisory after your TGE.
Choosing a market maker? Get an independent read on your proposals.
Book a consultationVentari provides strategic and operational advisory services to token issuers. Ventari is not a law firm, broker-dealer, placement agent or registered investment adviser. Nothing on this website constitutes legal, tax, accounting or investment advice, or an offer or solicitation to buy or sell any security or digital asset. All execution and decision-making remain with the client, and clients are responsible for the legal and regulatory treatment of their tokens. Ventari works alongside client counsel.